Pictory vs Synthesia is two powerful and best AI powered video generation and edit tools that have emerged in recent years to help individuals create and share their visual content.
While both offer unique features and benefits, they differ in many ways. What are the differences between Pictory and Synthesia? Let’s dive in.
What Are Similarities Of Pictory Vs Synthesia?
Pictory and Synthesia are both video creation tools offering a range of customizable templates to be used as a starting point for video creation. They are created to provide the ability to add text, images, and video clips to AI powered videos to customize them to suit the user’s needs.
Customers can access a library of stock photos and videos, as well as music tracks and sound effects that can be used in AI powered video projects. These tools also allow users to export their videos in various formats, making sharing them on different platforms easy.
Pictory Vs Synthesia Comparison
Both Synthesia and Pictory AI are strong AI video editing programs, each with an own set of advantages and intended user bases. Pictory and Synthesia are leading AI powered video creation tools. Pictory AI targets marketers, educators, and content creators, offering advanced features like image and video editing, voiceover recording, and screen recording.
Synthesia focuses on professional AI powered videos from text, supporting multi-language voice-overs and detailed analytics. While Pictory AI excels in transforming content into video generation, Synthesia offers AI-driven avatar videos. The choice between them depends on specific user needs and desired functionalities.
Target Audience
| Pictory | Synthesia |
| – Geared towards marketers, educators, and content creators who want to create engaging visual content quickly and easily. – Anyone who wants to make short videos from posts, blogs, seminars, and conferences can use them easily. | – Focuses on professional, highly creative AI videos from available texts. – Suitable for people who are in the field of experts or are doing jobs that require high professionalism. |
Key Features
| Pictory | Synthesia |
| – Image and video editing: Pictory AI grants you a variety of image and video editing advanced features, including cropping, resizing, color correction, and more. – Voiceover recording: Pictory AI allows users to record and add voice-overs to their videos, which can be useful for adding commentary or narration. – Screen recording: Users can record their voices on the computer and incorporate the footage into their videos, which can help create tutorial or demonstration videos. | – AI-powered video creation: Users can input text and have it automatically converted to speech in multiple voices, saving time and resources compared to traditional voice-over recording. – Multi-language support: The platform supports 120+ languages and 200+ voices for voice-overs and text-to-speech. – Analytics and tracking: Synthesia offers detailed analytics and tracking features to help users understand how their videos are performing and how they can be improved. |
Output Formats
Pictory AI allows users to export AI powered videos in various file formats, including MP4 and autoplay GIF. Its video transcription & subtitles can be output into.SRT, .VTT, and . TXT formats.
Synthesia, on the other hand, exports videos on the web. and MP4 formats. It supports image formats such as JPEG, PNG, and SVG.
Training
Pictory comes with a variety of training options, including webinars, live online, and documentation.
Synthesia, on the other hand, gives users a detailed user manual, tutorials, and live workshops that cover everything from basic setup to more advanced features.
Video Length
The maximum length of a Pictory AI powered video is 1 hour (1GB video file size) with a Standard account and 3 hours (5GB video file size) with a Premium account.
The maximum length of a Synthesia video is divided into 2 plans: Personal plan and Corporate plan. A personal plan video generation lasts 10 minutes, while a corporate one lasts 2.5 hours.
Costs
Pictory AI offers a tiered pricing model, catering to both individual content creators and businesses. Here’s a quick breakdown:
| Plan | Features | Price |
|---|---|---|
| Basic | Limited video minutes, watermarked output | Free |
| Professional | Extended AI powered video minutes, no watermark, premium features | $49/month |
| Enterprise | Custom solutions, dedicated support | Custom quote |
From our experience, Pictory’s Professional plan suffices for most content creators, offering a good balance between features and cost.
Synthesia, on the other hand, emphasizes pay-as-you-go and monthly subscription models. Here’s an overview:
| Plan | Features | Price |
|---|---|---|
| Pay-as-you-go | Pay per video minute, flexibility | $3/minute |
| Subscription | Monthly video minutes, discounted rates | Starting at $30/month |
For businesses with fluctuating video creation needs, Synthesia’s pay-as-you-go can be a cost-effective choice.
Ease of Use
Pictory AI boasts a clean and straightforward interface. Right from the get-go, the platform guides users through the AI powered video creation process.
Synthesia, with its unique approach to video creation, offers an equally intuitive experience.
| Criteria | Pictory | Synthesia |
|---|---|---|
| Interface Clarity | Clean and straightforward | Minimalistic and clear |
| Learning Curve | Short, with guided tours | Almost flat, thanks to script input |
| Customization Ease | Intuitive drag-and-drop | Simple avatar and background choices |
Our Verdict: Both Pictory vs Synthesia shine in terms of user-friendliness. While Pictory AI excels in repurposing content, Synthesia’s strength lies in quick, personalized AI powered video messages. Depending on your specific needs, you might find one slightly more intuitive than the other, but rest assured, both are top-tier in terms of ease of use.
Integration and Compatibility
Pictory AI, with its focus on transforming content into AI powered videos, offers a range of integrations to streamline the content creators import process.
Synthesia, with its unique AI-driven video creation approach, emphasizes compatibility in different areas.
| Integration Type | Pictory | Synthesia |
|---|---|---|
| Content Import | WordPress, Joomla, Cloud Storage | Google Docs, MS Word |
| Video Editing Tools | Basic built-in editor | Adobe Premiere Pro, Final Cut Pro |
| Social & Platform Publishing | Facebook, Twitter, Instagram | YouTube, Vimeo, LinkedIn |
Our Verdict: Both Pictory vs Synthesia have made significant strides in ensuring their platforms are compatible with a range of third-party tools. While Pictory AI shines in content import and social media integration, Synthesia stands out for its compatibility with professional AI powered video editing tools.
Who Offers Better Assistance?
The best AI video generator in the world, Synthesia, lets you make movies with AI characters from text. Pictory AI prides itself on its customer-centric approach. From our interactions, here’s what we’ve observed:
- Live Chat: Immediate assistance is often available via their live chat feature.
- Knowledge Base: A comprehensive repository of articles, tutorials, and FAQs to guide users.
- Community Forums: A vibrant community where users share tips, tricks, and best practices.
Synthesia, with its innovative approach to AI powered video creation, has cultivated a strong user community. Our experiences highlight:
- Email Support: Prompt responses with detailed solutions to queries.
- Video Tutorials: A range of tutorials covering basic to advanced features.
- User Groups: Active online groups where users discuss ideas, share feedback, and help each other out.
Pictory Vs Synthesia: Which Is Better?
The answer depends on the needs and purposes of each customer. You need to compare the features and functionalities of each platform in detail during a demo. It will help you determine which platform suits your business and team better.
Factors to consider during the demo include ease of use, video customization options, voice-over accuracy, pricing, integration options, and team collaboration features.
Read more: Synthesia Vs Elai
Conclusion
Pictory vs Synthesia differs mainly in target audiences, advanced features, output formats, training options, and video length limitations.
Pictory AI is geared towards marketers, educators, and content creators who want to create engaging visual content quickly and easily, while Synthesia is more suited for professionals in highly creative fields.
We hope you have a suitable choice for your work!
Thank you for reading!
